Our Technology
Built in the Nordics, now modernised for Ireland. Fast, privacy-first, scalable, cloud-native.
Who We Are
Parka is a smart city and data analytics company specialising in traffic intelligence, vehicle movement analysis, and access management.
Founded in Iceland, our technology has supported government agencies, councils, and tourism authorities for almost a decade.
We believe better data leads to better decisions — for residents, visitors, operators, and communities.
Our Mission
To help cities, councils, and organisations make smarter decisions that improve mobility, increase safety, and deliver sustainable outcomes.
Our Vision
A world where every location from rural roads to tourist destinations to busy forecourts is understood in real time, enabling fairer access, cleaner transport, and more efficient planning.
Our Story
What began as a project to help the Icelandic Road Administration analyse remote road networks has grown into a platform trusted across tourism, transport, retail, and local government.
From analysing over
99,124
vehicles in five days at Kaplakriki…
to modelling
full-town traffic
behaviour in Egilsstaðir…
to supporting forecourts and
smart
parking operators…
Parka has evolved into a comprehensive traffic intelligence ecosystem.
Our Principles
Privacy-first
We analyse vehicles, not people
Accuracy over assumptions
Everything we do is grounded in real data
No disruption
Minimal infrastructure, maximum insight
Sustainability
Data supporting smarter travel and better access
Partnership
We collaborate with councils, operators, and communities
Meet Parka Ireland
Your local team for deployment, planning, support, and integration — bringing Nordic expertise into Irish mobility, tourism, and retail.
Ready to Start Your Assessment?
See how Parka can support your location, organisation, or region.
Request a Consultation