Data Solutions: Traffic & Mobility Analytics

Parka provides councils and planners with a real-time, high-resolution understanding of how vehicles move through towns, roads, and destinations.

We turn raw video or car detections into actionable insights.

Traffic volume (total and unique vehicles)

Origin patterns (local, regional, visitor)

Vehicle type: car, van, SUV, bus, HGV

Vehicle segment: family, commercial, premium

Dwell time and return frequency

Peak hours, seasonal trends, anomalies

Vehicle age and estimated value bands

Commuter vs tourism behavioural patterns

Identifying dangerous junctions

Assessing town centre load

Supporting bypass feasibility studies

Evaluating Active Travel interventions

Measuring school-run traffic

Supporting new road or housing developments

Understanding tourism pressure

Evidence for funding applications (NTA, URDF, RRDF)

Live dashboards

Weekly and monthly insight reports

GIS-friendly datasets

Exportable data for Power BI / Qlik / Tableau

Time-series analytics for long-term planning

See how Parka can support your location, organisation, or region.